【五地联动 文旅融合】新疆推进区域旅游一体化

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白云很长,牛羊有点,峡谷很深,春天很清澈。 7月6日下午,新疆富蕴县科科托海景区迎来了一支由40多辆越野车组成的自驾车旅游团队。参观者沉浸在这幅宏伟的“山水画”中,开启了“自画像模式”。 “傅云是最后一站。这次旅行将天山东部的主要景点与前线相连。它对这个领域有一个全面的了解,这是值得的!“旅游李磊感叹。

这支队伍是北疆东线第一个自驾车旅游季。此前曾前往新疆北部新疆东部的吉姆萨尔,奇台,清河等地。组织者刘莹介绍说,此次活动成功举办,并得益于北疆东部区域合作旅游联盟的建立。她告诉记者,该地区的五个县已经实现了亲密的“亲身实践”,共同规划路线,营销,并在各个景点之间建立“快车道”。

新疆地域辽阔,风景如画。天山周围环绕着草原,湖泊,沙漠,峡谷,戈壁和白雪皑皑的山脉等自然景观。它也具有浓厚的民俗风情,具有很大的旅游开发潜力。然而,由于地域辽阔,地理位置分散,“旅行者准将很短”,导致运输时间更长,旅行费用更高。

为了进一步传播该地区的航线,使相关场景实现“圈飞”,开展旅游专列,新疆还加强合作,建立了多个跨区域旅游联盟,促进相互推荐。资源互动,市场相互享受,努力使“乘客”成为游客,让新游客成为过夜游客。

最近,除了北疆东部地区合作旅游联盟外,乌鲁木齐,吐鲁番,哈密和昌吉都建立了东天山旅游联盟;乌鲁木齐,昌吉,吐鲁番,石河子,克拉玛依签署《文旅融合协同发展共识》阿勒泰地区第10师,塔城地区,克拉玛依市和新疆生产建设兵团组成了新疆西部地区旅游联盟.

Zhao Haiyan, director of the Bureau of Culture, Sports, Radio and Tourism of Hami City, believes that these alliances will establish cooperation mechanisms in tourism product development, marketing and promotion to jointly explore tourism resources, realize resource sharing, complement each other, exchange customers, build brands, and interconnect the lines. To promote the integration of regional tourism, it is better to call the “Xinjiang is a good place” tourism brand.

According to the Economic Daily reporter, after the establishment of some alliances, relevant measures were quickly introduced to jointly cultivate the tourism market. On the day of “hands-on” in Urumqi, Changji, Turpan, Shihezi and Karamay, the “100 Days Tour of TianshanOne Witness and Five Places” was launched. From the 24th day of June 24, five Residents can enjoy 50% discount or free ticket discounts in 100 scenic spots and cultural places with their ID cards.

Li Yong, a member of the Xinjiang Cultural and Tourism Department’s party group, said that the five places are connected by mountains and rivers and rich in tourism resources. They have Xinjiang “Tour Business Cards” such as Tianshan Tianchi, Flame Mountain, Tianshan Grand Canyon, Karamay Devil City, and Corps Military Museum, to achieve coordinated development. Promoting the integration of cultural and travel, tourism and benefiting the people, and stimulating tourism consumption are all useful explorations, which are of great significance for guiding and promoting the development of tourism in the autonomous region.

Relevant experts believe that the Tourism Cooperation Alliance allows close interaction between localities, improves the “viscosity” of tourism areas, and promotes the formation of differentiated tourism areas. Under the background that the tourism market segmentation becomes more and more obvious, it can guide tourists to change the “jumping” tourism mode that only went to several key scenic spots in the past, but to carry out “multiple”, “sharding” and “connected” tourism. Thereby improving the tourist experience and enhancing the comprehensive benefits of tourism in the region.

While strengthening alliances, some alliances are also seeking greater cooperation. The East Tianshan Tourism Alliance 3 cities and 1 state hope to strengthen interaction with Dunhuang, Jiuquan, Jiayuguan and other places in Gansu Province, thus forming a tourism synergy development mechanism of “2+7” in the two provinces, and making the alliance a model of tourism cooperation in the country. The East Tianshan Qianli Gold Line has been cultivated into an internationally renowned travel brand.

Tianshan Net

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